Be Cost Effective with your Marketing by Using Promotional and Corporate Gifts


Marketing is an essential component for any business, and the management is always looking for a good return on their investment when planning campaigns. Promotional gifts would make up a portion of the annual marketing budget, especially at Christmas and New Year, and it is always a challenge to select the right items, but by outsourcing this to a specialist provider, you can rest assured that your recipients will be suitably impressed.

Value for Money

If, for example, you are going to send your existing customers a gift, you obviously want a maximum return on the investment, and in order to achieve this, the gift must have a practical use and also be of top quality. Should you happen to be in Australia, the best people to contact are Grasshopper, an online corporate gift supplier who has a wide range of products that tick all the boxes. Branded goods work very well with corporate gifts, as they are synonymous with quality and success, and the range of items an online supplier would stock includes the following:

  • Jackets
  • Caps
  • Writing Implements – Pens, Desk Planners & Diaries
  • IT Equipment – Memory Sticks
  • Umbrellas
  • Bags and Wallets
  • Key Rings

Aside from the above, there would also be a range of flags and banners that can be customised to your company logo and colours, and by only suing the best quality, your gifts will have the desired effect.

Maximum Exposure

It isn’t just the recipient who sees your gift, and with a jacket or umbrella, for example, one can reach a lot of people and this helps to forge a solid corporate image. One of the reasons why corporate gifts are practical is because you want the recipient to use it, and while a bouquet of flowers might be a nice gesture, there is little gain in terms of exposure, but with something that has a practical use, your customer will always remember who gave it to them.

The Importance of Quality

When considering a corporate gift, one must understand how important good quality is. If you gave your best client an umbrella that can’t stand the test of time, you could be doing more harm than good, as your customer might well identify you with poor quality, which is why you cannot opt for anything but the best. In order to get first-hand experience of this, think about corporate gifts you have been given in the past, and analyse your feelings upon receipt of the gift. You might, for example, be still using that Parker pen that was given to you a few years ago, or that Nike sports bag for your weekly squash sessions, and one thing about branded goods is the quality is never in doubt.

A corporate gift is very much a thank you, as you are showing your appreciation for your client’s business, and if the gift is both useful and stylish, then you are helping to cement your business relationship, and this will ensure that you are thought of highly and will have their continued support.